So, I was thinking what content should be first post for this blog, and decided to begin with brief summary about current landscape on social networks, and my opinion about shared contents on twitter.
It’s quite obvious that last year 2012 was huge year for youtube particularly about derivative work made by popular culture materials, you can easily imagine that PSY’s Gangnam style, Carly Rae Jepsen’s Call Me Maybe clip video or Kony 2012 was hugely recreated and shared on SNS sites (I personally don’t like Gangnam style even though I’m asian!). Of course there was also other videos which became famous on youtube last year such as Jenna Marbles’s one. See year in review video by youtube official channel, and let me remind you what happened in last year.
Now thinking about sharing, of course those kind of contents in the video was shared on many SNS sites. Also if we see the top two tweets that generated the most retweet in 2012, it could be said that the most “buzz” contents are mainly posted by celebrity or famous users.
Four more years. twitter.com/BarackObama/st…
— Barack Obama (@BarackObama) November 7, 2012
RIP Avalanna. i love you
— Justin Bieber (@justinbieber) September 26, 2012
Even looking at recent trend, tweet about Justin Bieber and tweet by Nathan Sykes (a member of The Wanted) about his dog were retweeted the most. It’s all about boring stuff, and nothing important tweet!
— Island Records (@IslandRecords) January 18, 2013
R.I.P Harry dog. Thanks for all of the memories, smiles and love. We’re gonna miss you … twitter.com/NathanTheWante…
— Nathan Sykes (@NathanTheWanted) January 19, 2013
In fact, for example on twitter, most of tweet are “pointless babble” type (40%) such as ‘I am eating sandwich’ tweet, or “conversational” type (37%) tweet that almost in an instant message fashion style between folks either friend in reality or virtual friend (including celebrities). Tweet for something inform to followers as “pass-along value” type was only 8.7% (research by Ryan Kelly, 2009). Therefore, as far as I concern, although it’s often claimed that twitter creates “twittersphere” to build Habermas’s public sphere online, actually twitter isn’t really used as a tool for discussing or sharing information in mainstream…?
I will keep checking what contents shared on twitter though, next week I’ll look at different kind of new social networks such as Pinterest or Tumbler, and consider how it works.