I’m quite surprised to know that the word ‘Social Sharing’ has been added to Oxford Dictionaries in a February 2013 update. (See: http://blog.oxforddictionaries.com/2013/02/odo-february-2013-update/)
It says the definition of Social Sharing is
There are also new interesting words such as ‘Tweetable’ and ‘Dumbphone’. I haven’t heard both words before, but it seems useful words!
Yet, I’m just curious whether or not the words added to Oxford Dictionaries is important, because how many of us still open and look up a word in a dictionary? Also, this kind of ‘buzz’ word tend to be not a fixed meaning, and often changed meaning by users. So… when you find a new word on the web it might be better to google it, rather than taking down a dictionary from the shelf?
Last post, I was talking about building ‘artificial’ interest on SNS particularly Tumbler or Pinterest, but forgot to mention that there is also sharing music services such as Spotify or 8tracks. As many of you probably know, these services are actually not basic style of social networking service, but their social networking function is one of important features.
Individual playlists are now became very easy to make and extremely popular, and users share their collection of music on social networks or youtube. The website 8tracks is actually one of my favourite services, and I always listen music through this web site. It’s described as handcrafted internet radio station, so every users are able to create own playlists (mainly on youtube) and share on 8tracks. It’s quite same function as Spotify (I suppose many of you might be more familiar with Spotify), but the most important point I’m using is free and no advert!
Well…I’m not promoting these services. The question I was thinking is that shared playlists also represent artificial (or fake) interest as well as shared post on SNS could be collection of how user want to be like (as last post).
There is also another style of shared music interest on youtube as ‘Mush up’ of songs. For example, the video series Pop Danthology is extremely popular on youtube and the American creator make mashup video of pop songs every each year, so you might know but here is 2012 version.
I’m wondering the reason why he makes those video every year..? Showing his ability of remaking to the world? It’s not question to him particularly, but this big question is I will have to think about.
While I was surfing the web to find information about sharing on social networks, I found this chart below on BusinessInsider.com. According to the article and this chart, Facebook dominates sharing with 24% of shares, and beats out email (11%) and twitter (10.8%) in 2009. So it says ‘making the world’s most popular social network also the most popular service for sharing content’.
The reason why people uses FB for sharing could be FB has more pass-value than twitter? or just because users tend to have real friend on FB rather than twitter?
Chart from http://www.businessinsider.com
However, the chart is actually not updated data as researched in 2009, so think 2013, there are lots of services focusing on sharing function such as Tumbler and Pinterest. (I suppose many of you already know these websites so I don’t really describe here but google it if you’ve never heard…) These websites allow us to collect information, pictures or videos from other user’s page, and create own pages. Yet, are those pages really based on our own interest? I think it isn’t. Users are probably just want to show how they want to be like, and they pretend to be good and fashionable person..?
I think this point is one of the most significant differences between posting and sharing on SNS. Posting is more likely to include own opinion or experience from real mind, yet sharing is just one click that collect information from others, and pretend my interest or opinion.
I don’t say those shared posts are ‘fake’, but really want to find this kind of mechanism… ummm
So, I was thinking what content should be first post for this blog, and decided to begin with brief summary about current landscape on social networks, and my opinion about shared contents on twitter.
It’s quite obvious that last year 2012 was huge year for youtube particularly about derivative work made by popular culture materials, you can easily imagine that PSY’s Gangnam style, Carly Rae Jepsen’s Call Me Maybe clip video or Kony 2012 was hugely recreated and shared on SNS sites (I personally don’t like Gangnam style even though I’m asian!). Of course there was also other videos which became famous on youtube last year such as Jenna Marbles’s one. See year in review video by youtube official channel, and let me remind you what happened in last year.
Now thinking about sharing, of course those kind of contents in the video was shared on many SNS sites. Also if we see the top two tweets that generated the most retweet in 2012, it could be said that the most “buzz” contents are mainly posted by celebrity or famous users.
Four more years. twitter.com/BarackObama/st…
— Barack Obama (@BarackObama) November 7, 2012
RIP Avalanna. i love you
— Justin Bieber (@justinbieber) September 26, 2012
Even looking at recent trend, tweet about Justin Bieber and tweet by Nathan Sykes (a member of The Wanted) about his dog were retweeted the most. It’s all about boring stuff, and nothing important tweet!
— Island Records (@IslandRecords) January 18, 2013
R.I.P Harry dog. Thanks for all of the memories, smiles and love. We’re gonna miss you … twitter.com/NathanTheWante…
— Nathan Sykes (@NathanTheWanted) January 19, 2013
In fact, for example on twitter, most of tweet are “pointless babble” type (40%) such as ‘I am eating sandwich’ tweet, or “conversational” type (37%) tweet that almost in an instant message fashion style between folks either friend in reality or virtual friend (including celebrities). Tweet for something inform to followers as “pass-along value” type was only 8.7% (research by Ryan Kelly, 2009). Therefore, as far as I concern, although it’s often claimed that twitter creates “twittersphere” to build Habermas’s public sphere online, actually twitter isn’t really used as a tool for discussing or sharing information in mainstream…?
I will keep checking what contents shared on twitter though, next week I’ll look at different kind of new social networks such as Pinterest or Tumbler, and consider how it works.